营销与写作 Skills

营销与写作方向的 Agent Skills。一行 npx skills add 命令就能装进 Claude Code、Codex、Cursor 等智能体。

已收录 19,203 个 Skills,其中营销与写作 1,556 个

营销与写作 Skills列表,第 4 页

sales-quota-settingmbfinotti/sales-skillsDesigns how sales quotas are derived for a team or company - top-down vs bottom-up reconciliation, ramp-adjusted capacity modeling (Ramped Rep Equivalents), over-assignment cushion, territory-weighted fair-share allocation, ramp relief policy, and validation against current attainment benchmarks. A macro planning exercise for VP Sales, CRO, and sales ops, covering B2B and B2C. Use whenever the user mentions quotas, targets, attainment, ramping new hires, annual planning, or "how much quota should an AE carry", even without the word quota. Do NOT use for pipeline coverage math (mbfinotti/sales-skills@sales-pipeline-coverage-modeling) or the comp plan that pays against it (mbfinotti/sales-skills@sales-comp-design).2.9万次安装sales-meeting-recapmbfinotti/sales-skillsTurns raw sales call notes into a structured recap email with agreed next steps - every action item carrying an owner, a date, and a deliverable - plus mutual close plan (mutual action plan) items when the deal warrants one. Restates the buyer's pain in their own words and never invents a commitment the notes don't contain. Covers complex B2B committee deals and transactional or B2C motions. Use whenever the user mentions a recap email, follow-up after a sales call, next steps email, post-call summary, or a mutual action plan, even without the word recap. Do NOT use for judging how the call went (mbfinotti/sales-skills@sales-call-review).2.9万次安装sales-org-structurembfinotti/sales-skillsDesigns a sales organization's structure for its current stage - role mix (SDR, AE, AM/CS), topology (island, assembly line, pod, hybrid), SDR-to-AE ratio, hunter/farmer split, span of control, and specialization by segment. A macro org-design exercise for a VP Sales, CRO, or founder scaling past founder-led selling, covering B2B and B2C. Use whenever the user mentions restructuring the sales team, pods vs assembly line, reps per manager, splitting SDRs from AEs, or hunters vs farmers, even without the words org structure. Do NOT use for hiring into the seats (mbfinotti/sales-skills@sales-hiring), choosing the motion (mbfinotti/sales-skills@sales-motion), or setting quotas (mbfinotti/sales-skills@sales-quota-setting).2.9万次安装sales-outreach-personalizationmbfinotti/sales-skillsTurns prospect signals into 2-3 ranked personalization angles for outreach, each pairing a dated, sourced signal with the problem it implies, a one-line hook, the ask it justifies, and a confidence/recency label. Covers B2B and B2C signals and 1:1 vs 1:few vs 1:many effort tiers, and never invents a signal. Use whenever the user mentions personalization, a trigger event, a funding round, a new hire or job change, a product launch, review mining, or "find a reason to reach out", even without the word personalize. Do NOT use for drafting the message - subject lines (mbfinotti/sales-skills@cold-email-subject-line-tester), openers (mbfinotti/sales-skills@cold-call-opener), and cadence (mbfinotti/sales-skills@sales-outbound-sequence) live elsewhere.2.9万次安装baoyu-post-to-xjimliu/baoyu-skillsPosts content and articles to X (Twitter). Supports regular posts with images/videos and X Articles (long-form Markdown). In Codex, honor explicit requests for the Codex Chrome plugin/@chrome by using the Chrome Extension workflow; otherwise use Chrome Computer Use when available and fall back to real Chrome CDP scripts only when allowed. Use when user asks to "post to X", "tweet", "publish to Twitter", or "share on X".2.9万次安装sales-motionmbfinotti/sales-skillsChooses and designs the company-level sales motion at VP Sales / CRO altitude - product-led growth (PLG), sales-led, hybrid product-led sales, developer-led/open-source, or channel/partner-led - plus the transitions between them (exiting founder-led sales, layering sales onto self-serve, moving upmarket, adding channel), mapped to ACV, time-to-value, buyer-vs-user separation, TAM shape and procurement friction. Covers B2B SaaS and consumer self-serve motions. Use whenever the user mentions PLG vs sales-led, hiring the first salesperson, going upmarket, self-serve vs demo, or adding partners, even without the word motion. Do NOT use for org topology (mbfinotti/sales-skills@sales-org-structure) or quotas (mbfinotti/sales-skills@sales-quota-setting).2.9万次安装no-ai-sloppetergyang/no-ai-slopEdit drafts into sharper, more human writing while preserving the writer's personal voice, or detect AI-slop patterns without rewriting. Use when the user wants a draft clearer, more direct, more opinionated, or less AI-sounding, or asks whether writing reads as AI.2.9万次安装sales-comp-designmbfinotti/sales-skillsDesigns the sales compensation plan structure - pay mix (base/variable split) set by role influence, performance measures under the rule of three, accelerator and decelerator curves, SPIF overlays, draws, and role plans for SDR, AE, manager, overlay, and CSM seats. A macro annual exercise for sales leadership, RevOps, and finance, covering B2B SaaS and commission-heavy B2C. Use whenever the user mentions commission plans, OTE, accelerators, clawbacks, SPIFs, capping commissions, or "how should we pay our reps", even without the words comp design. Do NOT use for deriving the quota the plan pays against (mbfinotti/sales-skills@sales-quota-setting) or structuring the org (mbfinotti/sales-skills@sales-org-structure).2.9万次安装sales-account-segmentationmbfinotti/sales-skillsDesigns the account segmentation model between ICP and tier structure - which firmographic, technographic, intent and jobs-to-be-done signal layers define account fit, the weighted fit score calibrated from 12 months of closed-won deals, fit and readiness as separate axes, whitespace and expansion mapping, and how the model is encoded, routed and re-scored in the CRM. Covers B2B account segmentation and B2C value-based customer segmentation. Use whenever the user mentions account scoring, fit score, whitespace, book-of-business carve-up, or reps picking accounts on gut feel, even without the word segmentation. Do NOT use for tier cutoffs and coverage (mbfinotti/sales-skills@sales-account-tiering) or ICP criteria (mbfinotti/sales-skills@sales-icp-definition).2.9万次安装extension-email-marketingcaffeinelabs/skillsSend personalised marketing emails to subscribers with an unsubscribe link.2.9万次安装deal-champion-mappingmbfinotti/sales-skillsBuilds an evidence-graded stakeholder map for one active deal from titles, call notes, email and meeting activity, and CRM contact roles, naming the likely champion, economic buyer, and blockers, each with a confidence level tied to observed behaviour rather than title. Covers B2B buying committees and high-consideration B2C households. Use whenever the user mentions a champion, economic buyer, power map, deal org chart, multi-threading, single-threaded risk, or "who actually decides", even without the word stakeholder. Do NOT use for qualification scoring (mbfinotti/sales-skills@meddpicc-scorecard) or scanning notes for general risk (mbfinotti/sales-skills@deal-red-flags).2.9万次安装deal-value-calcmbfinotti/sales-skillsBuilds the ROI and business case for one deal - value drivers, full investment, ROI, payback, three cases conservative-first, and a one-page case the champion can forward. The buyer supplies every assumption, each number labeled buyer-supplied, benchmark, or rep-assumed, and none invented. Covers B2B and high-ticket B2C. Use whenever the user mentions ROI, business case, payback period, TCO, cost of doing nothing, "justify the price", or CFO sign-off, even without the word value. Do NOT use for price rebuttals (mbfinotti/sales-skills@sales-objection-handling) or discount trade planning (mbfinotti/sales-skills@negotiation-concession-planner).2.9万次安装cold-call-openermbfinotti/sales-skillsWrites the opening 5-30 seconds of a live outbound cold call - a tailored opener for a named persona and pain point, with 2-3 testable variants, delivery notes, and a measurement plan. Covers B2B and B2C phone outreach, including do-not-call scrubbing. Use whenever the user mentions a cold call opener, cold call script, phone opener, dialer talk track, "what do I say when they pick up", or opening a call for a persona, even if they don't say "opener" explicitly. Do NOT use for rebuttals later in the call (use mbfinotti/sales-skills@sales-objection-handling), grading a recorded call (mbfinotti/sales-skills@sales-call-review), or cadence planning (mbfinotti/sales-skills@sales-outbound-sequence).2.9万次安装negotiation-concession-plannermbfinotti/sales-skillsBuilds a pre-negotiation concession plan for a pricing or contract conversation - every tradeable lever priced by cost-to-us vs value-to-them, tiered, each give paired with a required reciprocal get and its approval level, plus a BATNA-based walk-away. Covers B2B (terms, scope, service, risk, price protection) and B2C (bundles, financing, trade allowance). Use whenever the user mentions a discount request, procurement, redlines, give-get trades, walk-away point, or "the buyer wants 20% off", even without the word negotiation. Do NOT use for quantifying the value (mbfinotti/sales-skills@deal-value-calc) or scripting price rebuttals (mbfinotti/sales-skills@sales-objection-handling).2.9万次安装deal-red-flagsmbfinotti/sales-skillsReviews one deal's free-text notes - call notes, opportunity fields, CRM activity log, email threads - for qualification red flags such as single-threaded deal, no champion, no compelling event, unverified budget, no agreed next step, or fading engagement, each graded on severity and confidence with the quoted note fragment behind it. Covers B2B and B2C. Use whenever the user mentions deal risk, a stalled or slipping deal, ghosting, forecast inspection, or "is this deal real", even without the words red flag. Reviews one deal, not a pipeline export. Do NOT use for structured qualification scoring (mbfinotti/sales-skills@meddpicc-scorecard) or stakeholder mapping (mbfinotti/sales-skills@deal-champion-mapping).2.9万次安装meddpicc-scorecardmbfinotti/sales-skillsScores one deal against the eight MEDDPICC elements on an evidence ladder - unknown, assumed, stated, validated - with a scorecard, a verdict band, and the single next action that closes the biggest gap. Full MEDDPICC for complex deals, a lightweight subset for small ones, covering B2B and considered high-ticket B2C. Use whenever the user mentions MEDDPICC, MEDDIC, BANT, deal qualification, "score this opportunity", "is this deal real", or deal-review prep, even without naming a framework. Do NOT use for stakeholder mapping (mbfinotti/sales-skills@deal-champion-mapping), note-level risk scanning (mbfinotti/sales-skills@deal-red-flags), or transcript grading (mbfinotti/sales-skills@sales-call-review).2.9万次安装baoyu-danger-x-to-markdownjimliu/baoyu-skillsConverts X (Twitter) tweets and articles to markdown with YAML front matter. Uses reverse-engineered API requiring user consent. Use when user mentions "X to markdown", "tweet to markdown", "save tweet", or provides x.com/twitter.com URLs for conversion.2.8万次安装eventscoreyhaines31/m…ngskillsWhen the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Also use when the user mentions 'event marketing,' 'field marketing,' 'run a webinar,' 'webinar funnel,' 'show-up rate,' 'should we sponsor,' 'sponsor a conference,' 'trade show booth,' 'booth strategy,' 'event ROI,' 'badge scans,' 'event follow-up,' 'speaking slot,' 'CFP,' 'conference talk,' 'host a dinner,' 'user conference,' or 'virtual summit.' Covers all four roles: hosting, sponsoring/exhibiting, speaking, and attending. For product launch moments, see launch. For the partnership side of joint webinars, see co-marketing. For ongoing community programs, see community-marketing. For podcast appearances, see public-relations. For the email sequences themselves, see emails.2.5万次安装revops-kickoffmbfinotti/revops-skillsBefore starting any RevOps or Sales Ops task, and at the start of every session on an ongoing RevOps project, run this first - it routes the task to exactly one skill of the revops-skills collection or says plainly that none fits, and bootstraps or resumes the project's shared, versioned context artifact so the next session starts warm instead of cold, ending in a short-list plus an ordered skill chain. Run it even when the collection's other skills are already used daily - a new project is a new context. Also use whenever the user mentions a revops kickoff, a new RevOps project, a revops project start, revops or crm skill routing, a periodic RevOps check-in, a recurring RevOps review, "which revops skill do I need", or "where do I start with RevOps" - even if they never name a skill, and even if the request looks like it already belongs to one specific skill. Do NOT use for routing quota-carrying sales tasks - use mbfinotti/sales-skills@sales-kickoff instead.2.4万次安装revenue-funnelmbfinotti/revops-skillsDesign a company's revenue funnel model from scratch, at the macro level - the stage set, the unit of analysis (lead, buying group, account), the model purpose (process vs planning vs forecast), the cohort-based conversion assumptions behind the plan, and the ownership handoffs between marketing, sales, and CS. Use whenever the user mentions funnel design, funnel stages, a funnel model, conversion rate assumptions, a bowtie model, a demand waterfall, MQL to SQL to opportunity definitions, or marketing-sales handoff design - even if they never say "funnel". Covers B2B and high-consideration B2C. Do NOT use for auditing an existing pipeline's stage definitions - use mbfinotti/revops-skills@pipeline-stage-definition-audit instead.2.4万次安装revops-radarmbfinotti/revops-skillsBuild a personalised, time-budgeted watch list of RevOps / Sales Ops information sources - revops podcasts, revops newsletters, revops communities, industry events, and revops people to follow - every source verified still active, with a periodic refresh routine that keeps the list fresh. Use whenever the user mentions a revops radar, staying current in revenue operations, which revops newsletters or podcasts to subscribe to, which revops communities or conferences deserve their time, or who to follow in the field - even if they never say "radar". Tool-agnostic; B2B-SaaS-centric with explicit B2C guidance. Do NOT use for sales-specific sources - use mbfinotti/sales-skills@sales-radar instead.2.4万次安装sales-forecast-diagnosticmbfinotti/revops-skillsDiagnose why an existing sales forecast is unreliable and recommend fixes - stage inflation and happy ears, sandbagging, deals without verifiable buyer evidence, stale or mass-pushed close dates, wrong forecast-category assignment, zombie and duplicate opportunities, late-created deals, manager roll-up overrides, and comp incentives that reward bias - separating data-quality from behavioral from genuine demand problems. Use whenever the user mentions forecast accuracy, a forecast miss, reps sandbagging, deals that keep slipping, "why did we miss the number", or "our commit is never right" - even if they never say "forecast". Covers B2B deal-based and B2C/high-volume. Do NOT use for pipeline coverage modeling - use mbfinotti/sales-skills@sales-pipeline-coverage-modeling instead.2.4万次安装sales-to-cs-handoffmbfinotti/revops-skillsDesign the sales-to-CS handoff process after a deal closes - what data transfers, when, in what artifact, and who is accountable - producing a handoff spec with a gated closed-won trigger, a required handoff packet, timing SLAs, a kickoff meeting pattern, and a CS acceptance/rejection step. For RevOps and Sales Ops designing and enforcing the process, not a CSM running one handoff. Use whenever the user mentions sales to CS handoff, post-close transition, closed-won to kickoff, handoff accountability, "the CSM starts from zero", or "customers repeat themselves after signing" - even if they never say "handoff". Covers B2B high-touch through PLG/self-serve and B2C subscription. Do NOT use for account health scoring - use mbfinotti/revops-skills@customer-health-score instead.2.3万次安装advertising-radarmbfinotti/adver…g-skillsBuild a personalised, time-budgeted watch list of paid-advertising information sources - PPC and paid-social podcasts, newsletters, ad-platform release notes, communities, industry events, and media buyers worth following - with a verification method that keeps it fresh and a disclosure of what each source is selling. Use whenever a media buyer, PPC specialist, or growth marketer asks how to stay current on Google Ads, Meta, LinkedIn, TikTok, or Microsoft Ads changes, which PPC newsletters or paid-social podcasts to follow, which communities or conferences deserve their time, or who to follow in performance marketing - even if they never say 'radar'. Do NOT use for career planning - use mbfinotti/advertising-skills@advertising-career instead.2.3万次安装conversational-ad-copymbfinotti/adver…g-skillsAdapt ad messaging for conversational and AI-answer ad surfaces - the one-shot, context-aware ad occupying a single response slot inside an AI assistant reply or answer-engine result, where the copy is either rendered verbatim or rewritten by a model from the landing page and feed. Covers recommendation register, self-contained slot copy, situation-description targeting, grounding and disclosure discipline, and reading performance without creative-level reporting. Use whenever the user mentions ads inside ChatGPT or another AI assistant, sponsored answers, in-assistant ads, response-slot ads, or one-shot ad copy - even if they never say 'conversational ads'. Do NOT use for feed or search ad copy - use mbfinotti/advertising-skills@ad-copy-variants instead.2.2万次安装thought-leadership-adsmbfinotti/adver…g-skillsPlan a campaign that promotes an executive's or founder's existing organic posts as paid person-fronted ads - post selection, sequencing, audience and exclusions, permission and governance, budget, and measurement. Use whenever the user mentions thought leader ads, promoting a founder's or CEO's post, sponsoring an employee's or a creator's post, executive content amplification, running ads from a personal profile, or B2B trust ads - even if they never say 'thought leadership'. Covers B2B trust-layer campaigns on professional networks with pipeline-lens measurement, and B2C founder-led brands with direct-response measurement. Plans the campaign only, never the featured person's content: ad copy is mbfinotti/advertising-skills@ad-copy-variants.2.2万次安装ad-campaign-consolidationmbfinotti/adver…g-skillsEvaluate a fragmented paid-ads account and recommend which campaigns and ad sets to merge, which splits to preserve, and how to migrate without resetting learning across the account - it plans the consolidation, it never executes it. Use whenever the user mentions too many campaigns or ad sets, merging or restructuring an ad account, ad sets stuck in learning or learning limited, budget spread too thin, account simplification, or campaigns competing with each other - even if they never say 'consolidation'. Covers B2B and B2C on search, paid social, video, and professional-network platforms. Do NOT use to find out why the account underperforms in the first place - use mbfinotti/advertising-skills@ad-account-diagnostic instead.2.2万次安装dbs-content-systemdontbesilent2025/dbskill把本地文稿、推文、选题、案例和课程稿整理成可持续生长、可重组复用的内容工程。用户要求结构化内容资产、整理旧素材或建立主题地图时使用。2.2万次安装modern-javascript-patternswshobson/agentsMaster ES6+ features including async/await, destructuring, spread operators, arrow functions, promises, modules, iterators, generators, and functional programming patterns for writing clean, efficient JavaScript code. Use when refactoring legacy code, implementing modern patterns, or optimizing JavaScript applications.2.2万次安装baoyu-youtube-transcriptjimliu/baoyu-skillsDownloads YouTube video transcripts/subtitles and cover images by URL or video ID. Supports multiple languages, translation, chapters, and speaker identification. Caches raw data for fast re-formatting. Use when user asks to "get YouTube transcript", "download subtitles", "get captions", "YouTube字幕", "YouTube封面", "视频封面", "video thumbnail", "video cover image", or provides a YouTube URL and wants the transcript/subtitle text or cover image extracted.2.2万次安装