营销与写作

sales-outreach-personalization

mbfinotti/sales-skills

Turns prospect signals into 2-3 ranked personalization angles for outreach, each pairing a dated, sourced signal with the problem it implies, a one-line hook, the ask it justifies, and a confidence/recency label. Covers B2B and B2C signals and 1:1 vs 1:few vs 1:many effort tiers, and never invents a signal. Use whenever the user mentions personalization, a trigger event, a funding round, a new hire or job change, a product launch, review mining, or "find a reason to reach out", even without the word personalize. Do NOT use for drafting the message - subject lines (mbfinotti/sales-skills@cold-email-subject-line-tester), openers (mbfinotti/sales-skills@cold-call-opener), and cadence (mbfinotti/sales-skills@sales-outbound-sequence) live elsewhere.

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安装命令

npx skills add https://github.com/mbfinotti/sales-skills --skill sales-outreach-personalization

SKILL.md

Outreach Personalization

Turn the signals a user supplies (or can verify) about a prospect into 2-3 concrete personalization angles. An angle is a reason to reach out, not a message: the finished email, subject line, call opener, and touch cadence belong to neighboring skills (see References). The hardest rule here is negative - a fabricated signal is worse than no angle at all, because it destroys trust the moment the prospect checks.

Scope boundaries. Never write body copy, subject lines, call scripts, or sequences. A one-line hook is in scope; a drafted paragraph is not.

Hand the chosen angle to:

  • mbfinotti/sales-skills@cold-email-subject-line-tester for subjects
  • mbfinotti/sales-skills@cold-call-opener for phone openers
  • mbfinotti/sales-skills@sales-outbound-sequence for cadence

Interview

  • Ask one question per message, offering multiple-choice options.
  • Skip anything context already answers.
  • If your harness has persistent memory and a prior run stored this user's answers, confirm instead of re-asking.