AI导哈

营销与写作

thought-leadership-ads

mbfinotti/adver…g-skills

Plan a campaign that promotes an executive's or founder's existing organic posts as paid person-fronted ads - post selection, sequencing, audience and exclusions, permission and governance, budget, and measurement. Use whenever the user mentions thought leader ads, promoting a founder's or CEO's post, sponsoring an employee's or a creator's post, executive content amplification, running ads from a personal profile, or B2B trust ads - even if they never say 'thought leadership'. Covers B2B trust-layer campaigns on professional networks with pipeline-lens measurement, and B2C founder-led brands with direct-response measurement. Plans the campaign only, never the featured person's content: ad copy is mbfinotti/advertising-skills@ad-copy-variants.

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安装命令

npx skills add https://github.com/mbfinotti/advertising-skills --skill thought-leadership-ads

SKILL.md

Thought Leadership Ads

Plan a paid campaign that amplifies a named person's own organic posts from that person's profile, under a paid-promotion label naming the sponsoring brand. The advertiser buys distribution for a post it does not own and cannot edit - every planning decision below follows from that constraint.

Scope and handoffs

This skill selects posts, sequences the campaign, designs the audience, sets governance, sizes budget, and defines measurement. It hands off neighbouring work:

  • Writing or improving the featured person's posts - never done here. This skill only chooses among posts that already exist.
  • Working conversion tracking is a prerequisite → verify via mbfinotti/advertising-skills@ad-conversion-tracking.
  • The broader layered targeting plan → mbfinotti/advertising-skills@ad-audience-targeting.
  • The downstream retargeting sequence this campaign feeds → mbfinotti/advertising-skills@retargeting-funnel.
  • Ad copy variants and creative briefs → mbfinotti/advertising-skills@ad-copy-variants, mbfinotti/advertising-skills@ad-creative-brief.
  • Which channels to run at all → mbfinotti/advertising-skills@ad-platform-selection.
  • Buying-committee role mapping → mbfinotti/advertising-skills@ad-buyer-group-mapper.
  • Total budget split across campaigns → mbfinotti/advertising-skills@ad-spend-allocation.
  • Ongoing decay monitoring after launch → mbfinotti/advertising-skills@ad-creative-fatigue.

If you draft any illustrative copy while explaining a step, route it through your preferred humanizer skill before the user ships it - AI-sounding text is a documented killer of this format (see Failure modes).

相关 Skills

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