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crossing-the-chasm

getagentseal/fo…playbook

Applies Geoffrey Moore's chasm-crossing strategy for B2B tech products moving from visionary early adopters to pragmatist mainstream. Use when a product has early traction but stalls before mainstream adoption, when planning a beachhead/niche strategy, when designing whole-product offerings, when positioning against established competitors, or when scaling from innovator usage to industry standard. Triggers include 'stuck between early adopters and mainstream', 'we need a beachhead', 'pragmatist customers won't buy', 'how do we go from 10 to 1000 customers'. NOT for PLG/freemium SaaS (Slack, Notion, Cursor), pure consumer apps, two-sided marketplaces, or AI-native products with bottoms-up viral adoption - their dynamics break the visionary-to-pragmatist sequence.

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安装命令

npx skills add https://github.com/getagentseal/founder-playbook --skill crossing-the-chasm

SKILL.md

Note: This skill is independent analysis and commentary, not a reproduction of the original text. It synthesizes the book's core ideas with modern startup practice, surfaces where frameworks are outdated or incomplete, and integrates perspectives from adjacent disciplines. For the full argument and context, read the original book.

Crossing the Chasm

"The point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of customers who are predominantly pragmatists in orientation." - Geoffrey Moore

Should You Use This Skill?

Is your product targeting enterprise buyers (>$10K deals, multi-stakeholder)?
├─ YES → Continue to next question
└─ NO  → Pure consumer / PLG / marketplace?
        ├─ Pure consumer (TikTok, gaming) → SKIP this skill entirely
        ├─ PLG SaaS (Slack, Notion, Figma) → Use positioning + whole product concepts only; for adoption strategy, see **$100M Leads**
        ├─ Marketplace (Airbnb-like) → Two-sided dynamics don't map to TALC; use **Blue Ocean Strategy** for market creation
        └─ AI-native (Cursor, Claude) → Adoption patterns unprecedented; use **Four Steps to Epiphany** for customer discovery, this skill for enterprise positioning only

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