营销与写作

100m-leads

getagentseal/fo…playbook

Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100. Use when designing customer acquisition, scaling advertising, choosing marketing channels for revenue stage, building referral programs, or fixing low lead flow. Covers lead magnets, LTGP:CAC math, More Better New scaling, and Lead Getters (referrals, employees, agencies, affiliates).

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安装命令

npx skills add https://github.com/getagentseal/founder-playbook --skill 100m-leads

SKILL.md

Note: This skill is independent analysis and commentary, not a reproduction of the original text. It synthesizes the book's core ideas with modern startup practice, surfaces where frameworks are outdated or incomplete, and integrates perspectives from adjacent disciplines. For the full argument and context, read the original book.

$100M Leads

"How to get strangers to want to buy your stuff" - Alex Hormozi

The Core Four Framework

All advertising falls into 4 categories on two axes:

Warm Audience (knows you) Cold Audience (strangers)
1-to-1 Warm Outreach Cold Outreach
1-to-Many Post Free Content Run Paid Ads

Rule: Master ONE before adding another. Don't spread thin across all four.

Decision Tree