营销与写作

influence

getagentseal/fo…playbook

Cialdini's seven principles of compliance (the classic six — reciprocation, commitment-consistency, social proof, liking, authority, scarcity — plus Unity, added 2016) and Pre-Suasion. Use when crafting ethical persuasion (marketing, sales, negotiation), defending against manipulation, or designing systems that need cooperation. Includes replication-crisis caveats and known factual corrections (Bickman parking-meter numbers, Hofling modern replication, Drive Carefully condition disambiguation, Genovese myth).

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安装命令

npx skills add https://github.com/getagentseal/founder-playbook --skill influence

SKILL.md

Note: This skill is independent analysis and commentary, not a reproduction of the original text. It synthesizes the book's core ideas with modern startup practice, surfaces where frameworks are outdated or incomplete, and integrates perspectives from adjacent disciplines. For the full argument and context, read the original book.

Influence

"Click-whirr. The triggers fire and we react automatically." - Robert Cialdini

When to Use

  • Crafting persuasion (marketing, sales copy, negotiation)
  • Defending against manipulation (recognizing when you're being clicked)
  • Designing systems that need cooperation
  • Diagnosing why some campaigns work and others don't

Critical Caveats (Read First)

This skill is about a 1984 book with significant replication issues. Several specific cited numbers are wrong or contested. Treat the principles as TACTICAL RECOGNITION FRAMEWORKS, not precise math.

Known Replication Concerns