AI导哈

其他

blue-ocean-strategy

getagentseal/fo…playbook

Frameworks from Kim & Mauborgne for creating uncontested market space and making competition irrelevant. Use when reframing competitive strategy, escaping commoditization, designing a new category, or applying Strategy Canvas, ERRC, Six Paths, Three Tiers of Noncustomers, Buyer Utility Map, or Strategic Sequence. Includes selection-bias caveats and inline decline notes for iconic cases that later collapsed.

  • 657 次安装
  • 783 星标
  • 收录于

安装命令

npx skills add https://github.com/getagentseal/founder-playbook --skill blue-ocean-strategy

SKILL.md

Note: This skill is independent analysis and commentary, not a reproduction of the original text. It synthesizes the book's core ideas with modern startup practice, surfaces where frameworks are outdated or incomplete, and integrates perspectives from adjacent disciplines. For the full argument and context, read the original book.

Blue Ocean Strategy

"How to create uncontested market space and make the competition irrelevant." - W. Chan Kim & Renée Mauborgne (2005, expanded 2015)

When to Use

  • Stuck in a commoditizing market
  • Designing a new category
  • Reframing competitive strategy
  • Choosing between Porter-style positioning vs category creation

Use Porter when: industry structure is stable, defendable moats matter Use BOS when: you're trying to escape red-ocean dynamics They're complementary, not competing.

Honest Scope (Read First)

相关 Skills

100m-offersgetagentseal/fo…playbookDesigns irresistible Grand Slam Offers using Alex Hormozi's value equation, obstacle-solution mapping, value-cost trim/stack, and offer-naming patterns. Use when fixing low conversion rates, packaging products, pricing services, designing high-converting offers, or when prospects browse but don't buy. Covers value stacking, guarantees, scarcity, urgency, and pricing psychology for validated markets.其他785100m-leadsgetagentseal/fo…playbookBuilds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100. Use when designing customer acquisition, scaling advertising, choosing marketing channels for revenue stage, building referral programs, or fixing low lead flow. Covers lead magnets, LTGP:CAC math, More Better New scaling, and Lead Getters (referrals, employees, agencies, affiliates).营销与写作757spin-sellinggetagentseal/fo…playbookApplies Neil Rackham's SPIN methodology (Situation/Problem/Implication/Need-payoff questions) to major B2B sales. Use for complex multi-call sales cycles, enterprise deals where the customer must justify the decision to others, when objections are mounting, when calls end in vague continuations instead of advances, when traditional closing techniques are backfiring on large deals, or when designing discovery-call structure. Triggers include 'my deal isn't closing', 'too many objections', 'B2B sales coaching', 'discovery call structure', 'stuck in the middle of the sale'. Not for transactional sub-$50 sales, pure consumer impulse, or PLG self-serve products.营销与写作700mom-testgetagentseal/fo…playbookValidates business ideas through customer conversations using Rob Fitzpatrick's Mom Test framework. Use when planning user interviews, getting product feedback, validating ideas, designing discovery questions, or extracting honest signal from biased customer responses. Covers good vs bad questions, deflecting compliments, anchoring fluff, pressing for commitment, and customer slicing.测试与安全694lean-startupgetagentseal/fo…playbookApplies Eric Ries's Lean Startup methodology for building products under extreme uncertainty. Use when iterating toward product/market fit, designing MVPs, deciding whether to pivot or persevere, setting up actionable metrics, or accelerating the Build-Measure-Learn loop. Triggers include 'how do we test this idea fast', 'what should our MVP look like', 'our metrics look good but we're not growing', 'should we pivot', 'we're building features no one uses', 'how do we measure validated learning', 'vanity metrics vs real metrics', 'how to do innovation accounting'. NOT for companies with proven product/market fit scaling a known playbook (use Crossing the Chasm), not for determining Market Type (use Four Steps), not for sales methodology (use SPIN Selling), not for pricing strategy (use Monetizing Innovation).测试与安全681influencegetagentseal/fo…playbookCialdini's seven principles of compliance (the classic six — reciprocation, commitment-consistency, social proof, liking, authority, scarcity — plus Unity, added 2016) and Pre-Suasion. Use when crafting ethical persuasion (marketing, sales, negotiation), defending against manipulation, or designing systems that need cooperation. Includes replication-crisis caveats and known factual corrections (Bickman parking-meter numbers, Hofling modern replication, Drive Carefully condition disambiguation, Genovese myth).营销与写作677