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joint-gtm-planning

mbfinotti/partn…s-skills

Plan one joint go-to-market motion with one already-chosen partner - the joint value proposition, co-marketing campaign shape, launch sequencing, budget and market-development funds, the lead-sharing and attribution agreement, and the closing debrief. Covers B2B vendor-to-vendor co-marketing, consumer co-branding, and creator collaborations. Use whenever the user mentions a joint GTM plan, partner co-marketing, a joint webinar or integration launch, or a better-together story with a named partner, even if they never say GTM. Macro strategy only, no ad copy, email bodies, or asset production. Do NOT use for direct-vs-partner deal policy - use mbfinotti/partnerships-skills@co-selling-strategy instead.

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安装命令

npx skills add https://github.com/mbfinotti/partnerships-skills --skill joint-gtm-planning

SKILL.md

Joint GTM Planning

Plan one joint go-to-market initiative with one specific partner. The partner is already chosen - ranking candidates belongs to mbfinotti/partnerships-skills@alliance-prioritization. What gets planned here is a single motion:

  • The customer-facing "better together" story.
  • The campaign shape.
  • Who does what, with which budget.
  • The launch sequence both sides commit to.
  • The lead-sharing and attribution agreement.
  • The debrief that decides whether to repeat.

The output is a joint GTM plan both companies can sign - a decision artifact, not campaign assets. Ad copy, email bodies, webinar scripts, and landing pages are tactical work downstream of this plan. Note the boundary with the ecosystem sibling: its joint-value-proposition workshop filters whether a partner category can articulate joint value at all; this skill drafts the actual customer-facing claim for one named partner and one initiative.

Interview

Ask before proposing anything. One question per message; offer multiple-choice options when possible. Skip anything the user already answered. If your harness has persistent memory, check it first for a previously approved plan with this partner and confirm what changed instead of re-interviewing.

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