SKILL.md
Affiliate Performance Dashboard
Define what an affiliate program dashboard measures and how it is laid out, then deliver a dashboard specification document. The spec - not a built dashboard - is the artifact: whoever owns the BI tooling implements it from the spec.
No canonical affiliate-dashboard framework exists, and metric definitions are not standardized: no standards body enforces them, IAB and the PMA publish guidance only. Say this plainly to the user; never present a branded framework that does not exist.
The method borrows four established things and nothing else:
- Incrementality measurement, via holdout and geo-lift testing, resting on explicit definitions of incrementality, baseline conversions, and model validation.
- Attributed ROAS vs attributed ROI split, where ROAS divides attributed revenue by media cost and ROI divides it by media cost plus COGS.
- Sourced vs influenced separation rule.
- Tiered metric hierarchy plus good-metric criteria, from Croll & Yoskovitz's Lean Analytics: a metric must be comparative, a ratio or rate, understandable, and behavior-changing.
The platform glossary behind the first two definitions is named in references/metric-definitions.md, not here; the definitions are the skill's operative ones regardless of which platform the program runs on.