AI导哈

智能体工作流

influencer-measurement-framework

mbfinotti/partn…s-skills

Design the pre-launch measurement plan for one influencer or creator campaign - KPIs matched to the objective (awareness, engagement, conversion, affiliate-linked, always-on ambassador), an attribution method and data source behind each KPI, reporting cadence per stakeholder, and declared blind spots. Delivered as a measurement plan document before launch, for B2B and B2C alike. Use whenever the user mentions influencer KPIs, creator campaign attribution, campaign reporting, or asks how to measure a creator partnership, even if they never say measurement. Do NOT use for an ongoing affiliate program dashboard - use mbfinotti/partnerships-skills@affiliate-performance-dashboard instead.

  • 1.5万 次安装
  • 2 星标
  • 收录于

安装命令

npx skills add https://github.com/mbfinotti/partnerships-skills --skill influencer-measurement-framework

SKILL.md

Influencer Measurement Framework

Design how one influencer/creator campaign will be measured - before it launches - and deliver a measurement plan document. The plan, not a dashboard or a report, is the artifact: it fixes KPIs, attribution methods, data sources, cadence, and blind spots so the post-campaign readout is decided in advance, not improvised after.

Influencer measurement has no comprehensive, benchmark-bearing standard behind it. Say this plainly to the user, and never present a branded framework as an industry standard.

The method borrows only genuinely established pieces:

  • ANA Influencer Marketing Measurement Guidelines (June 2022, MRC-endorsed): standardized definitions only, without benchmark figures.
  • AMEC Barcelona Principles (3.0 July 2020, reaffirmed 4.0 June 2025): Principle 5, "AVEs are not the value of communication".
  • MRC viewability standard: 50% of pixels, 1s display / 2s video; most organic platform metrics fail it.
  • IAB Tech Lab Podcast Measurement Technical Guidelines v2.2 (May 2, 2024): for podcast/newsletter sponsorships.
  • Incrementality via geo-lift/synthetic control (Meta's open-source GeoLift package, Google's CausalImpact): paired with a Minimum Detectable Effect power check.

Ground Rules

相关 Skills

affiliate-payout-auditmbfinotti/partn…s-skillsAudit an affiliate or partner commission payout run for accuracy before money is disbursed - per-line rate and tier recomputation, double-counted conversions, clawback and validation windows, period cutoff, currency, rounding, and tax-form status, delivered as an audit report with severities and recommended holds. Covers B2B SaaS recurring revenue-share and B2C ecommerce order-level CPA programs. Use whenever the user mentions an affiliate payout audit, commission accuracy, payout reconciliation, overpaid or underpaid affiliates, or a pre-disbursement review, even if they never say audit. Do NOT use for spotting fraudulent affiliates - use mbfinotti/partnerships-skills@affiliate-fraud-detection instead.测试与安全1.5万affiliate-disclosure-compliancembfinotti/partn…s-skillsCheck a specific piece of affiliate or influencer content (caption, video script, transcript, screenshot, or live URL) against disclosure regulations and return a pass/fail compliance review with placement, wording, and per-format fixes. Covers FTC affiliate disclosure (16 CFR 255 and 465), UK CAP/CMA rules, EU UCPD and DSA, and German, French and Italian overlays, pre-publication or already live. Use whenever the user mentions affiliate disclosure, FTC disclosure, paid partnership labeling, sponsored content, ad tags, or a partner post that may be missing or burying its disclosure, even if they never say compliance. Reviews content only - for disclosure clauses inside program terms use mbfinotti/partnerships-skills@affiliate-program-terms.营销与写作1.5万affiliate-performance-dashboardmbfinotti/partn…s-skillsDefine the metric set and layout for an affiliate performance dashboard, delivered as a dashboard specification document - metric definitions with explicit formulas, views per audience, refresh and review cadence, and alert thresholds for top affiliates, conversion by source, and program ROI. Covers B2B SaaS recurring revenue-share and B2C ecommerce order-level CPA programs. Use whenever the user mentions affiliate program reporting, affiliate KPIs, affiliate ROI, revenue concentration, or what to put on an affiliate dashboard, even if they never say dashboard. Specifies metrics, never builds them in a BI tool. Do NOT use for one creator campaign's measurement plan - use mbfinotti/partnerships-skills@influencer-measurement-framework instead.智能体工作流1.5万affiliate-fraud-detectionmbfinotti/partn…s-skillsBuild the detection rule set an affiliate program manager uses to flag fraudulent affiliate activity, plus the investigation and escalation path behind it - cookie stuffing, fake lead and form-fill fraud, self-referral rings, traffic-quality baselines, commission holds and clawbacks, and separating real fraud from legitimate low-incrementality coupon or cashback partners. Covers B2B SaaS lead-gen and B2C ecommerce programs. Use whenever the user mentions affiliate fraud, suspicious affiliate traffic, invalid clicks or leads, bot traffic, or an affiliate whose numbers look too good, even if they never say fraud. Do NOT use for consumer refer-a-friend gaming - use mbfinotti/partnerships-skills@referral-abuse-guardrails instead.其他1.5万affiliate-program-termsmbfinotti/partn…s-skillsDraft the terms and conditions an affiliate accepts when joining a commission-based program - the affiliate program agreement, with the canonical clause set, prohibited-tactics clauses and enforcement ladder, commission validation, clawback and termination mechanics, and jurisdiction overlays (FTC endorsement rules, EU P2B, UK ASA/CAP, GDPR roles). Output is a clause-complete draft flagged for mandatory legal review, for B2B SaaS and B2C ecommerce alike. Use whenever the user mentions affiliate program terms, an affiliate agreement, prohibited tactics, or a brand-bidding policy, even if they only ask what affiliates must agree to. Do NOT use for reviewing a published post's disclosure label - use mbfinotti/partnerships-skills@affiliate-disclosure-compliance instead.设计与多媒体1.5万affiliate-commission-structurembfinotti/partn…s-skillsaffiliate-commission-structure — an installable skill for AI agents.其他1.5万