设计与多媒体

influencer-campaign-brief

mbfinotti/partn…s-skills

Draft the creative campaign brief a brand hands to an already-signed influencer or creator for one campaign - deliverables with exact specs, key messages with proof points, brand guardrails, disclosure requirements, timeline, and bounded review rounds, split into non-negotiables vs preferences. Covers B2C brand collabs and B2B creator programs. Use whenever the user mentions a creator brief, campaign brief, content brief, creator deliverables, or briefing a creator they just signed, even if they never say brief. Starts after the deal is signed and reflects its terms exactly. Do NOT use for picking or vetting the creator - use mbfinotti/partnerships-skills@influencer-discovery-brief instead.

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安装命令

npx skills add https://github.com/mbfinotti/partnerships-skills --skill influencer-campaign-brief

SKILL.md

Influencer Campaign Brief

Draft the creative brief a brand hands to one already-signed creator for one specific campaign: deliverables, key messages, guardrails, disclosure, timeline, review rounds.

Creator briefing has no named, cross-vendor-adopted framework. Published guidance is a scatter of single-vendor formulations, none adopted beyond its own publisher:

  • one publisher's nine-section list
  • another's five-questions framing
  • a third's do/don't blocks

The one structural idea corroborated across four unrelated publishers is separating non-negotiables from preferences, so this skill is built around it. Provenance labels below mark where a claim comes from:

  • corroborated: three or more independent publishers
  • single-vendor: one company's published formulation
  • survey: one vendor-run survey with disclosed methodology
  • inference: a reasoned default, not a published formulation

Never present any formulation here as an industry standard.