AI导哈

设计与多媒体

ugc-ad-scripts

mbfinotti/adver…g-skills

Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can film - hook, body, CTA - with 3-5 hook variants per concept written as spoken line plus on-screen text plus opening visual, with delivery notes and disclosure lines. Use whenever the user asks for a UGC ad or creator script, a short-form vertical video ad script, a founder-led video, employee-generated content, or a customer testimonial video script - even if they never say 'UGC'. Covers B2C creator scripts and B2B formats. Do NOT use to score existing hooks (mbfinotti/advertising-skills@ad-hook-analyzer), to write static ad copy (mbfinotti/advertising-skills@ad-copy-variants), or to brief a designer (mbfinotti/advertising-skills@ad-creative-brief).

  • 2.3万 次安装
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安装命令

npx skills add https://github.com/mbfinotti/advertising-skills --skill ugc-ad-scripts

SKILL.md

UGC Scripts

Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can film: hook, body, CTA, 3-5 hook variants per concept, and the delivery notes needed to shoot.

The strategist writes the script; the creator performs it; the editor assembles it - "You're not paying the creator to be the creative strategist" (Savannah Sanchez, The Social Savannah). Roles stay separate; combining them is the most-cited cause of mediocre output.

Scope

Out of scope - hand off instead of doing it here:

  • Video production, casting, sourcing creators, editing, post-production. Hard out.
  • Scoring or ranking existing hooks/transcripts → mbfinotti/advertising-skills@ad-hook-analyzer.
  • Static ad copy A/B variants (headline/body/CTA text for feed and search ads) → mbfinotti/advertising-skills@ad-copy-variants.
  • Full campaign creative brief (messaging pillars, visual guidelines, brand do/don'ts) → mbfinotti/advertising-skills@ad-creative-brief. This skill writes the script itself and only the delivery notes needed to shoot it.
  • Deciding when an ad is worn out → mbfinotti/advertising-skills@ad-creative-fatigue.
  • Designing the test matrix and sample sizes for the variants → mbfinotti/advertising-skills@ad-creative-test-plan.

Interview

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