AI导哈

测试与安全

ad-conversion-tracking

mbfinotti/adver…g-skills

Verify that conversion events are correctly configured, firing once, and deduplicated before a paid campaign launches, then turn the evidence into a GO / NO-GO decision. Covers tag debugging, test conversion tracing, browser/server event deduplication (including Conversions API setups), value and currency checks, conversion action status, consent handling, and test-data exclusion. Use whenever the user asks if their tracking works, mentions a pixel or tag check, conversions not showing up, duplicate conversions, or a pre-launch checklist - even if they never say 'conversion tracking'. Covers B2B lead gen and B2C ecommerce on any ad platform. Do NOT use to reconcile platform vs CRM numbers after launch - use mbfinotti/advertising-skills@ad-attribution-gap instead.

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安装命令

npx skills add https://github.com/mbfinotti/advertising-skills --skill ad-conversion-tracking

SKILL.md

Conversion Tracking

Verify that conversion tracking actually measures reality before a single dollar of campaign budget spends.

  • The anti-pattern this skill exists to prevent: teams treat tracking as a launch-checklist checkbox, tick it off from a settings screenshot, and discover it was broken only once the spend report stops making sense. 70-80% of B2B SaaS search accounts audited by GrowthSpree carry at least one significant conversion tracking issue.
  • The governing principle: bad conversion data does not merely misreport, it actively trains the bidding algorithm to find the wrong people - "if your tracking is inaccurate, every optimisation decision made by the platform will be based on incorrect data" (PPC Hero).

The output is a verification report with per-check evidence, ending in an explicit GO / NO-GO decision with a named approver.

Scope and handoffs

This skill verifies; it never implements. It produces the checklist, walks the evidence, and issues the verdict - writing or installing tracking code belongs to whoever owns implementation (identified in the Interview). Adjacent ground goes to siblings:

  • Reconciling cross-platform numbers after launch → mbfinotti/advertising-skills@ad-attribution-gap.
  • Account-level performance root-cause diagnosis → mbfinotti/advertising-skills@ad-account-diagnostic (it hands tracking FAILs back here).
  • Landing-page conversion-rate review → mbfinotti/advertising-skills@paid-landing-page-audit.
  • Ongoing creative decay monitoring → mbfinotti/advertising-skills@ad-creative-fatigue.

Interview

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