AI导哈

设计与多媒体

retargeting-funnel

mbfinotti/adver…g-skills

Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps. Use whenever the user mentions retargeting or remarketing, cart or form abandonment, how long a retargeting window should be, frequency caps, a retargeting audience that is too small, or ads still showing to people who already bought - even if they never say 'funnel'. Covers B2B and B2C, and produces a stage-by-stage plan rather than campaigns built inside an ad platform. Do NOT use to design cold prospecting audience tiers - use mbfinotti/advertising-skills@ad-audience-targeting instead.

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安装命令

npx skills add https://github.com/mbfinotti/advertising-skills --skill retargeting-funnel

SKILL.md

Retargeting Funnel

Design a multi-stage retargeting sequence from the client's own conversion data: stage boundaries, per-stage message intent, exclusion logic, frequency caps, and a measurement plan.

Scope and handoffs

This skill decides stage boundaries, per-stage message intent, exclusion logic, caps, and the measurement plan. It does not build campaigns inside any ad platform, and it hands off neighbouring work:

  • Working event tracking is a hard prerequisite - retargeting audiences cannot be built without it. Verify first via mbfinotti/advertising-skills@ad-conversion-tracking.
  • The broader targeting plan across interest/lookalike/retargeting layers → mbfinotti/advertising-skills@ad-audience-targeting.
  • Ongoing creative-decay monitoring after launch → mbfinotti/advertising-skills@ad-creative-fatigue.
  • Writing the per-stage ads themselves → mbfinotti/advertising-skills@ad-copy-variants and mbfinotti/advertising-skills@ad-creative-brief.
  • Splitting the total budget across campaigns and channels → mbfinotti/advertising-skills@ad-spend-allocation.

If you draft any customer-facing copy while illustrating a stage, route it through your preferred humanizer skill before the user ships it - this is not a copywriting skill.

Interview

Ask these questions one at a time, multiple-choice where possible. Stop asking as soon as you have enough to design; do not batch all of them into one wall of questions.

相关 Skills

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