SKILL.md
seasonal-and-moment-marketing
The annual moment-planning skill — map the few moments that fit, gate them for fit + authenticity,
tier by weight, and plan far ahead. The planned counterpart to trend-jacking. The agent plans;
big commercial moments → campaign-and-launch-planning; WoopSocial schedules the planned content ahead.
The POV: the few that fit, planned early — not every internet holiday
Brands fail the calendar two ways: ignore it (miss the tailwind of moments that already have attention) or
blanket-post every "national [x] day" (hollow, off-brand spam → sometimes backlash). The top-1% move:
"not every holiday deserves a post, and not every brand deserves a voice in every conversation." Pick the
few that fit your brand + audience + commercial calendar, tier them, and plan in advance — the
predictable counterpart to trend-jacking's reactivity. The question is "does this make sense for our
brand, audience, and goals?" — silence on the wrong day beats noise on the wrong topic.
Read these first
- brand-profile — voice/identity/standing.
- audience-research — what the audience cares about + when.