SKILL.md
Media Relations
Help the user build effective relationships with journalists and secure press coverage using insights from 2 product leaders.
How to Help
When the user asks for help with media relations:
- Understand their goal - Ask what kind of coverage they're seeking (launch announcement, thought leadership, feature story) and what stage they're at
- Prepare the story - Help them craft a compelling angle that's newsworthy, not just promotional
- Identify the right targets - Guide them on finding the right reporters and publications for their story
- Execute the pitch - Help them write effective pitches and manage the outreach process
Core Principles
Offer exclusives, pitched one at a time
Emilie Gerber: "I stagger it because we're offering exclusives, and I highly recommend offering exclusives." Don't blast your story to every reporter simultaneously. Offer an exclusive to your top target, wait for their response, then move to the next.