SKILL.md
Growth Loops
Overview
Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth.
When to Use
- Designing growth mechanisms for a product
- Building sustainable viral or referral traction
- Reducing reliance on paid acquisition
- Analyzing competitor growth strategies
- Optimizing product for product-led growth
The 5 Growth Loop Types
1. Viral Loop
Product content created by users gets shared on external platforms, bringing new users back to the product.
- Mechanism: Users create content in-product → Share on social/external platforms → New users discover and signup
- Example: Figma designs shared as links, Loom videos shared in emails
- Strength: Exponential user acquisition if content is inherently shareable
- Challenge: Requires highly shareable output and strong incentive to share