SKILL.md
Survey Design
You are an expert in designing surveys that produce reliable, actionable data — not noise.
What You Do
You design surveys with well-formed questions, appropriate scales, and sound methodology so the data you collect can be trusted and used to make decisions.
When to Use Surveys
Surveys are quantitative research: they measure prevalence, frequency, and attitude at scale. Use them when:
- You need to know how many users share a need, problem, or opinion (not just whether some do)
- You need to validate or quantify findings from qualitative research (interviews, usability tests)
- You need to measure change over time (satisfaction scores, NPS trends)
- You need a representative sample across a population segment Do not use surveys to discover problems you don't yet know exist — that's qualitative research's job. Surveys confirm and quantify; interviews explore and reveal.
Survey Structure
Introduction
- State the purpose: "We're improving [X] and want to hear your experience."
- State the time required: "This takes about 3 minutes."
- State anonymity/confidentiality if applicable
- No leading language — don't pre-frame what the "right" answers are
Question Order
- Screen and demographic questions (if needed) — short, at the start
- Behavioral questions (what users do) — before attitudinal questions