copywriting

Copywriting

• IS: short conversion copy (landing pages, hero, subheads, CTAs, product descriptions, onboarding strings, email subjects); product-state strings (destructive CTAs, error, success, empty, loading, permission copy); stripping AI writing tells from any copy.
• IS NOT: long-form articles, posts, or anything written as a person rather than a brand (use the external ghostwriter skill with platform blog), slide or deck copy (use presentation-creator), API/product/reference docs (use docs-writing), in-session assistant talk (use eli5), or deciding which action exists, its scope, consequence, reversibility, or reachable states (use product-design; this skill writes final wording once those are decided).

Two modes, auto-detected:

• Copy exists or the user pasted copy to fix: Mode B (Edit).
• Nothing written yet, or the user wants something new: Mode A (Write).
• Genuinely ambiguous ("improve this", no copy in scope): ask one question, then commit.

Reference files