SKILL.md
SEO On-Page: SERP Features
Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- SERP feature types: Organic enhancements, universal results, paid, knowledge
- Obtainability: Which features are achievable; which require authority/partnerships
- Optimization: Content, schema, and structure for each feature type
- Impact: CTR, zero-click, traffic implications
What Is a SERP Feature?
A SERP feature is any result on a search results page that is not a traditional organic blue link. Features provide quick answers, visual enhancements, or alternative result types (images, local, news, etc.).