SKILL.md
Paid Ads: LinkedIn Ads
Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Account and product context
- Campaign Manager is the main UI: campaignmanager.linkedin.com · Get started (help)
- Marketing Solutions = ads for brands/leads; Talent Solutions = hiring products (separate when choosing objectives).
- Sponsored Content in-feed and Sponsored Messaging generally require a free LinkedIn Page (per official getting-started guidance—confirm in your account).
- Review: build at least ~1–2 days before go-live; last-minute changes may miss launch. Ad set best practices
Campaign structure (naming and hierarchy)
Naming (example): LI_[Objective]_[Audience]_[Offer]_[Date] (e.g. LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24)
Hierarchy in Campaign Manager (names vary slightly over time):