营销与写作

competitor-research

kostja94/market…g-skills

When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.

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安装命令

npx skills add https://github.com/kostja94/marketing-skills --skill competitor-research

SKILL.md

SEO Content: Competitor Research

Guides competitor research for SEO, content, backlinks, and positioning. Use when planning content, auditing articles, building links, or evaluating market position.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Research Types

Type Purpose Output
Keyword/topic Topics competitors rank for; gaps Keyword opportunities; content ideas
Content Structure, length, gaps vs top rankers Length target; H2 structure; content gaps
Backlink Link profile; sites linking to competitors Link gap; outreach targets
Pricing Competitor pricing, positioning Pricing context; differentiation
SEO metrics Organic traffic, rankings vs competitors Benchmark; opportunity areas

Competitor Keyword / Topic Analysis