SKILL.md
Ad Creative Video
Build ONE motion-graphics ad template, then mass-produce variants from a data table — different hooks, offers, CTAs, and products — so a performance marketer can A/B test dozens of versions across placements and aspect ratios. The craft is making the template fully data-driven and message-matched, so 40 variants stay on-brand and only the tested variable changes.
When to use
- Performance/UGC-style video ads where the first 1.5–3s must stop the scroll.
- Batch variant generation: one template rendered against many rows (headline/offer/CTA/product swaps) for A/B testing.
- Multi-aspect export of the same ad for Meta Feed, Reels/Stories, TikTok, YouTube.
Not for sale/discount countdown promos, and not for testimonial/review-driven ads — those are different structures. Stay on the batch-variation, test-everything angle.
The two rules that make variants worth running
- Isolate one variable per variant. A test only teaches something if exactly one thing changes. Hold layout, motion, colors, and timing constant; swap only the field under test (hook, or offer, or CTA). Mixing two changes makes the winner uninterpretable.
- Message-match the hook to the CTA. The promise made in the first 3 seconds must be the promise the button pays off. A "stop wasting 2 hours a day" hook ends on "Save 2 hours — try free," not a generic "Shop now." The hook and CTA are a matched pair in every row of the data table.