设计与多媒体

brand-visual-language

dembrandt/dembr…t-skills

Shape language across type, radius and icons carries brand personality. Use when starting a design system, picking icons or radius tokens, or reviewing visual consistency.

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安装命令

npx skills add https://github.com/dembrandt/dembrandt-skills --skill brand-visual-language

SKILL.md

Brand Visual Language

Visual shape communicates personality. A rounded corner says something different to the user than a sharp one — and that message arrives before they read a single word. The shapes in typography, border-radius, and iconography should tell a consistent story.

Shape Language

Shape Tone Associated with
Rounded, pill-shaped Friendly, approachable, playful, modern Consumer apps, health, kids, lifestyle, social
Softly rounded (8–12px) Professional, warm, accessible SaaS, productivity, general B2B
Lightly rounded (2–4px) Precise, structured, efficient Enterprise tools, finance, data platforms
Sharp / no radius Technical, serious, authoritative Developer tools, security, industrial

Every component — cards, inputs, modals, badges — should follow the same radius logic.

Radius for Large Surfaces

The perceived "roundedness" of an element changes with its scale. A radius that looks soft on a button may look sharp on a large container.