SKILL.md
Purpose
Guide product managers through calculating Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for a product idea by asking adaptive, contextually relevant questions. Use this to build defensible market size estimates backed by real-world citations, economic projections, and population data—essential for pitching to investors, securing budget, or validating product-market fit.
This is not a back-of-napkin guess—it's a structured, citation-backed analysis that withstands scrutiny.
Input
Works best with: The product or idea being sized, and any market constraints you already know (geography, vertical, customer type). Also useful: Pricing assumptions, comparable companies, and the audience for the numbers (investors, execs, business case).
Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it and skip whatever it covers; don't re-ask.
Arriving empty-handed? That works too. The calculator opens by asking what you're sizing and for whom, then works through method and assumptions.
Three entry modes — pick whichever matches where your evidence lives:
- Bring your own numbers — you have population and ARPU figures; jump to the math (the helper script makes this deterministic)
- Guided interview — up to 4 adaptive questions build the inputs with you (the default flow below)
- Autonomous research — the agent builds a bottom-up, citation-backed estimate from government statistics and filings while you review the evidence (see Mode 3 in Application)