SKILL.md
Competitive Analysis Process
Purpose
Orchestrate rigorous, repeatable competitive analysis across six analytical steps, producing four
actionable output types (battle cards, comparison matrices, positioning counter-moves, threat
assessments). This is the umbrella: each step names its purpose, its frameworks, and the skill that
does the work — the way discovery-process orchestrates the discovery skills. Run all six for a
strategy cycle; run one when a specific question walks in the door. The steps build on each other, but
the sequence bends to the decision.
Input
Works best with: the market or competitor set in scope, and the decision this analysis
supports — a roadmap bet, a positioning refresh, a market entry, deal defense. The decision
determines which steps get depth and which get a pass.
Also useful: any existing intelligence — a prior landscape scan, snapshots, battle cards, or
company-intel output — so steps consume rather than repeat it.