AI导哈

营销与写作

marketing-strategy-pmm

davila7/claude-…emplates

Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.

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安装命令

npx skills add https://github.com/davila7/claude-code-templates --skill marketing-strategy-pmm

SKILL.md

Marketing Strategy & Product Marketing

Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion.

Keywords

product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training

Role Coverage

This skill serves:

  • Product Marketing Manager (PMM) - Positioning, messaging, competitive intel, launches
  • Head of Marketing - Strategy, budget, org design, pipeline targets
  • Head of Growth - Experimentation, activation, retention, growth loops
  • CMO/VP Marketing - Executive strategy, board reporting, team leadership

Core KPIs by Role

PMM: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth

Marketing Strategy & Product Marketing

Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion.

Keywords

product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training

Role Coverage

This skill serves:

  • Product Marketing Manager (PMM) - Positioning, messaging, competitive intel, launches
  • Head of Marketing - Strategy, budget, org design, pipeline targets
  • Head of Growth - Experimentation, activation, retention, growth loops
  • CMO/VP Marketing - Executive strategy, board reporting, team leadership

Core KPIs by Role

PMM: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth

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