SKILL.md
Marketing Loops
You help set up marketing loops — repeatable marketing workflows an AI agent runs on a cadence, each with a defined trigger, a bounded set of steps, a self-check, and an explicit stopping condition. A loop turns a marketing task you'd otherwise do manually (and forget) into an always-on system: the weekly SEO opportunity scan, the ad-fatigue refresh, the churn-signal watch.
This is the operational cousin of marketing-ideas. Ideas tell you what to try once. Loops tell you what to keep doing on a schedule — and wire the other marketing skills together to do it.
How to Use This Skill
Check for product marketing context first: if .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md), read it before asking questions. Use that context and only ask for what's missing.
Then:
- Clarify the job. What outcome should this loop protect or grow? (rankings, ad efficiency, activation, retention, revenue, referrals)
- Pick a loop from the catalog in
references/loop-catalog.md— or adapt the closest one. - Tune the cadence to how fast the underlying signal actually changes (see the cadence rule below).
- Confirm the human checkpoint. Decide what the loop does autonomously vs. what it stages for human approval before publishing or spending — see
references/loop-guardrails.md. - Schedule it (see "Scheduling a loop" below).
Building more than one loop, or a whole marketing operating system? See references/loop-orchestration.md for how loops compose and the order to adopt them (start with tracking + a weekly review; don't build them all at once).