营销与写作

competitors

coreyhaines31/m…ngskills

When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'competitor teardown,' 'audit our competitor pages,' 'are our comparison pages out of date,' or 'competitive asset audit.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For auditing existing claims (not researching competitors from scratch, which is competitor-profiling; not technical SEO on these pages, which is seo-audit), use the asset audit here. For internal battle cards and sales-specific competitor docs, see sales-enablement.

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安装命令

npx skills add https://github.com/coreyhaines31/marketingskills --skill competitors

SKILL.md

Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Never guess the competitor. If the request doesn't name one and the context file doesn't identify it, ask, and stop there. Don't draft a polished page around the most likely candidate.

Before creating competitor pages, understand:

  1. Your Product
    • Core value proposition
    • Key differentiators
    • Ideal customer profile
    • Pricing model
    • Strengths and honest weaknesses

Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Never guess the competitor. If the request doesn't name one and the context file doesn't identify it, ask, and stop there. Don't draft a polished page around the most likely candidate.

Before creating competitor pages, understand:

  1. Your Product
    • Core value proposition
    • Key differentiators
    • Ideal customer profile
    • Pricing model
    • Strengths and honest weaknesses