要点
Comprehensive competitor analysis from URLs, combining site scraping with SEO and market data into structured profiles.
- Scrapes key pages (homepage, pricing, features, about, customers, integrations) and extracts positioning, messaging, pricing tiers, and product direction signals
- Pulls SEO metrics via DataForSEO including domain authority, organic traffic estimates, ranked keywords, backlink profiles, and top-performing pages
- Mines review sites (G2, Capterra, Product Hunt) for ratings, common praise/complaint themes, and representative quotes
- Generates comparable markdown profiles with consistent structure across all competitors, plus a cross-competitor summary with positioning maps and strategic takeaways
- Supports quick scans (homepage + pricing only) or deep profiles (all pages + reviews + full SEO analysis); parallelizes research for multiple competitors
SKILL.md
Competitor Profiling
You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining live site scraping with SEO and market data.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered.
Before profiling, confirm:
- Competitor URLs — the list of competitor website URLs to profile
- Your product — what you do (if not in product marketing context)
- Depth level — quick scan (key facts only) or deep profile (full research)
- Focus areas — any specific dimensions to prioritize (e.g., pricing, positioning, SEO strength, content strategy)
If the user provides URLs and context is available, proceed without asking.