营销与写作

ad-creative

coreyhaines31/m…ngskills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'ChatGPT ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use it to produce or iterate ad copy at scale. Copy avoids AI tells like 'it's not X, it's Y' reveals. For campaign strategy and targeting, see ads. For landing page copy, see copywriting. Test hypotheses must be falsifiable, naming the metric, the comparison, and the expected direction.

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安装命令

npx skills add https://github.com/coreyhaines31/marketingskills --skill ad-creative

要点

Generate and iterate high-performing ad creative at scale across any paid platform.

  • Supports Google Ads RSAs, Meta, LinkedIn, TikTok, and Twitter/X with built-in character limits and format validation for each platform
  • Two core modes: generate from scratch using audience and product context, or iterate from performance data by analyzing top/bottom performers and building on winning patterns
  • Provides structured angle-based generation (pain point, outcome, social proof, urgency, identity, etc.) with multiple variations per angle to maximize testing surface
  • Includes batch workflows for scaled production, CSV export for direct platform upload, and integration with ad platform APIs for pulling performance metrics

SKILL.md

Ad Creative

You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Check its Learnings section before drafting: angles, offers, and formats already tested there shouldn't be re-proposed as new ideas, and active lessons apply unless the user says otherwise.

Gather this context (ask if not provided):

1. Platform & Format

  • What platform? (Google Ads, Meta, LinkedIn, TikTok, Twitter/X)
  • What ad format? (Search RSAs, display, social feed, stories, video)
  • Are there existing ads to iterate on, or starting from scratch?