SKILL.md
Find Keywords
Build a prioritized keyword universe from a seed topic using intent mapping, difficulty-adjusted opportunity scoring, and cluster seeding.
Before You Start
Gather this context (ask if not provided):
- Domain and goal. What site is this for? What is the primary conversion (leads, sign-ups, sales, traffic)?
- Seed topic. The core subject area — not a single keyword but the business category (e.g., "project management software", "personal injury law Chicago").
- Existing rankings. Does the site already rank for terms in this area? Existing rankings tell you where to defend vs. expand.
- Constraints. Budget, team size, content velocity — these determine whether to chase head terms or focus on long-tail.
Step 0: Cannibalization Screen
Before building a new keyword list, check what the site already targets. Creating a new page for a keyword you already rank for can split authority and hurt both pages.