SKILL.md
Campaign Plan
If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.
Generate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.
Trigger
User runs /campaign-plan or asks to plan, design, or build a marketing campaign.
Inputs
Gather the following from the user. If not provided, ask before proceeding:
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Campaign goal — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users)
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Target audience — who the campaign is aimed at (demographics, roles, industries, pain points, buying stage)
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Timeline — campaign duration and any fixed dates (launch date, event date, seasonal deadline)