设计与多媒体

brand-voice-enforcement

anthropics/know…-plugins

This skill applies brand guidelines to content creation. It should be used when the user asks to "write an email", "draft a proposal", "create a pitch deck", "write a LinkedIn post", "draft a presentation", "write a Slack message", "draft sales content", or any content creation request where brand voice should be applied. Also triggers on "on-brand", "brand voice", "enforce voice", "apply brand guidelines", "brand-aligned content", "write in our voice", "use our brand tone", "make this sound like us", "rewrite this in our tone", or "this doesn't sound on-brand". Not for generating guidelines from scratch (use guideline-generation) or discovering brand materials (use discover-brand).

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安装命令

npx skills add https://github.com/anthropics/knowledge-work-plugins --skill brand-voice-enforcement

SKILL.md

Brand Voice Enforcement

Apply existing brand guidelines to all sales and marketing content generation. Load the user's brand guidelines, apply voice constants and tone flexes to the content request, validate output, and explain brand choices.

Loading Brand Guidelines

Find the user's brand guidelines using this sequence. Stop as soon as you find them:

  1. Session context — Check if brand guidelines were generated earlier in this session (via /brand-voice:generate-guidelines). If so, they are already in the conversation. Use them directly. Session-generated guidelines are the freshest and reflect the user's most recent intent.

  2. Local guidelines file — Check for .claude/brand-voice-guidelines.md inside the user's working folder. Do NOT use a relative path from the agent's current working directory — in Cowork, the agent runs from a plugin cache directory, not the user's project. Resolve the path relative to the user's working folder. If no working folder is set, skip this step.

  3. Ask the user — If none of the above found guidelines, tell the user: "I couldn't find your brand guidelines. You can:

    • Run /brand-voice:discover-brand to find brand materials across your platforms
    • Run /brand-voice:generate-guidelines to create guidelines from documents or transcripts
    • Paste guidelines directly into this chat or point me to a file"

    Wait for the user to provide guidelines before proceeding.