营销与写作

marketing-claims-review

anthropics/clau…or-legal

Review marketing copy for claims that need substantiation, reframing, or cutting. Use when the user says "review this marketing copy", "check these claims", "can we say this", "is this puffery or a problem", or pastes marketing content (landing pages, emails, ads, taglines).

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安装命令

npx skills add https://github.com/anthropics/claude-for-legal --skill marketing-claims-review

SKILL.md

/marketing-claims-review

  1. Load ~/.claude/plugins/config/claude-for-legal/product-legal/CLAUDE.md → Marketing claims standards.
  2. Apply the claim taxonomy and review workflow below.
  3. Extract every claim. Classify: puffery / factual / comparative / implied / absolute.
  4. For each non-puffery claim: substantiation check, suggested fix.
  5. Output: claim-by-claim with calls, suggested revision if short enough.
/product-legal:marketing-claims-review
[paste landing page copy]

Matter context

Matter context. Check ## Matter workspaces in the practice-level CLAUDE.md. If Enabled is ✗ (the default for in-house users), skip the rest of this paragraph — skills use practice-level context and the matter machinery is invisible. If enabled and there is no active matter, ask: "Which matter is this for? Run /product-legal:matter-workspace switch <slug> or say practice-level." Load the active matter's matter.md for matter-specific context and overrides. Write outputs to the matter folder at ~/.claude/plugins/config/claude-for-legal/product-legal/matters/<matter-slug>/. Never read another matter's files unless Cross-matter context is on.