| GBP signals share of local pack weight |
32% |
Whitespark 2026 |
| Proximity share of ranking variance |
55.2% |
Search Atlas ML study |
| Review signals share (up from 16%) |
~20% |
Whitespark 2026 |
| Google searches seeking local info |
46% |
Industry data |
| Mobile "near me" searches leading to visit in 24h |
76% |
Google confirmed |
| ChatGPT/AI usage for local recommendations |
45% (up from 6%) |
BrightLocal LCRS 2026 |
| ChatGPT local conversion rate |
15.9% |
Seer Interactive |
| Google organic local conversion rate |
1.76% |
Seer Interactive |
| Local pack ads growth (Jan 2025 to Jan 2026) |
1% to 22% |
Sterling Sky |