SKILL.md
Paid Media Optimization
Default to --draft.
- Load the latest normalized snapshot, prior decisions, monitoring results, experiment state, conversion lag, economics, and platform capability manifest.
- Identify the decision and causal evidence; do not optimize a metric in isolation.
- Compare no-change, experiment, and mutation options, including learning, policy, tracking, inventory, and opportunity-cost effects.
- Produce ranked recommendations with confidence and success measures.
- Convert approved recommendations into mutation plans only through the main mutation gate.
- Apply, verify, audit, and retain rollback only when the exact operation is enabled and remote state still matches the draft precondition.
Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole authorization to change an account.