SKILL.md
Press Media Relations
Runs the media and analyst motion of a launch: a three-tier media list sized to the launch tier, embargo terms and a pitch timing skeleton keyed to the authoritative launch date, a press-release draft in standard structure, and an analyst briefing outline. It sits in the Mobilize phase of the RAMP loop and feeds two RAMP-M sub-items — embargo & partner commitments coordinated against one authoritative date/stage and media/analyst/community activation right-sized and personalized under embargo sequence (ramp-benchmark.md). It works one lever — the media/analyst channel — and hands off: the pitch sequence goes to the outreach engine for execution, and every date/stage commitment is judged against the launch-registry record, never against a date this skill picks.
Scope guard: this skill owns the media list, the embargo terms and timing, the angles, and the release/briefing drafts only. It does not build the press kit or asset manifest (that is launch-asset-packager), run multi-touch follow-up / negotiation / pipeline mechanics (that is outreach-manager, the generic outreach engine — this skill hands the pitch sequence to it), monitor post-launch news echo (that is launch-monitor with scripts/connectors/gdelt.py), decide the launch date or stage (the launch-registry record is authoritative), or compute the RAMP profile result (launch-readiness-auditor).
Quick Start
Build a media and analyst list for launching [product] in [vertical]. Launch tier: [T1/T2/T3]. Date: [from launch-registry].
Draft the launch press release for [product] — here is the message house and the approved claims.
Plan an embargoed pitch sequence for [launch moment]: who gets the exclusive feeler, who gets round one and two, and when.