SKILL.md
Conversion Signal QA
Pre-flight QA of the measurement plumbing behind paid ads — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — delivered as a tracking pre-flight checklist plus a UTM/event-spec builder. Scope line: this skill BUILDS and FIXES the signal pre-flight so the data is trustworthy; it does NOT score the ROAS R1/R2 vetoes — ad-account-auditor judges those as scored red lines. It is the R1/R2 prerequisite, not the verdict. It is also not the standing monthly de-dup / incrementality reconciliation — that is attribution-reconciler. Here you only gate that a dedup rule and aligned attribution windows exist pre-launch; the actual order-ID matching, double-count quantification, and incrementality read happen in attribution-reconciler.
Quick Start
QA my conversion tracking before I scale. Platforms: Google + Meta. Here is my GA4 Conversions export and Traffic-acquisition (source/medium) export: [paste/path].
Build me a UTM scheme and event spec for this campaign, then give me a pre-launch tracking checklist I can run myself.
My Meta and Google numbers don't match my GA4 orders — find the dedup, attribution-window, and UTM problems. [GA4 exports attached]