SKILL.md
Bid Strategy Planner
Chooses the bid strategy for a paid campaign — tCPA, tROAS, max-conversions, or manual CPC — sets the starting target from the account's own conversion history, groups campaigns into a bid portfolio, and lays out a learning-phase entry plan. This is the plan skill that sets the ROAS S (Spend-efficiency) bidding lever; it does not allocate the budget (budget-optimizer), does not adjust pacing in-flight (budget-pacing-monitor), and does not score the account or run the vetoes (ad-account-auditor).
Quick Start
Pick a bid strategy for [campaign]: DR goal, past 30 days $42 CPA at 90 conversions/mo
Set a starting tROAS target for [campaign] — history is 3.8x ROAS, goal is 4.5x
Group these 4 search campaigns into a bid portfolio and plan the learning-phase entry
Output: a named bid strategy with rationale, the starting target and how it was derived (labeled Measured / User-provided / Estimated), a portfolio grouping map, and a learning-phase entry/exit plan.