audience-mapper

Audience Mapper

Maps who the brand is trying to reach and what community they belong to — the two halves of understanding an audience before any creator is selected. It runs in two modes against one shared inputs set:

• audience mode — the wide-angle read: demographic + psychographic profiles, a behavioral/media-diet map, a platform-priority matrix, content preferences, an influencer-affinity table, one or more named personas, and a must-have / nice-to-have / red-flag influencer-selection criteria set ready to hand to discovery.
• niche mode — the deep-dive: a community map (size, sub-niches, psychographics), a culture decode (language, norms, taboos), key-voice tiers, a content ecosystem, a Brand Fit Score (X/25) with a Strong/Moderate/Weak/Poor verdict, and a phased entry strategy with explicit red lines.

Both feed STAR creator/content scoring downstream, but this skill computes neither the Suitability/Trust/Appeal/Return dimension scores nor the SQS — it produces the audience and community facts that fit-scorer and creator-content-auditor later score against. Scope guard below.

Quick Start

Analyze the target audience for [brand/product/category]          # audience mode
Build an audience profile for influencer targeting from this data: [data]
Research the [niche] community and identify opportunities for [brand]   # niche mode
Deep-dive [subculture] — key voices, what content works, brand fit, cultural risks

If the mode is not named, infer it: a broad brand/product/category request → audience; a named community, subculture, or hashtag (e.g. "#BookTok", "van-life") → niche. State which mode you picked before running.