使用说明

Snapchat Ads MCP Server by Insightful Pipe

Connect Snapchat Ads to AI assistants for Gen-Z marketing analytics and AR advertising insights.

Part of the Insightful Pipe MCP Server Collection — The Snapchat Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Snapchat advertising campaigns. Reach Gen-Z audiences, optimize creatives, and get AI-powered recommendations.

MCP Server URL

https://snapchat-ads.insightfulmcp.com/

What is Snapchat Ads MCP?

Snapchat Ads MCP is a remote Model Context Protocol server that connects your Snapchat Ads Manager to AI assistants. This Gen-Z focused integration allows you to:

Query Snapchat ad performance using natural language
Analyze Story Ads and creative engagement
Track swipe-up rates and conversion metrics
Access media assets and audience segments
Get AI recommendations for optimization

Installation

Claude

Copy the MCP Server URL: https://snapchat-ads.insightfulmcp.com/
Open Claude Connectors Settings
Scroll to the bottom and click Add custom connector
Paste the URL and click Add
Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

Turn on Developer mode in ChatGPT settings
Create a new app for a remote MCP server and paste the URL: https://snapchat-ads.insightfulmcp.com/
Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http snapchat-ads https://snapchat-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "snapchat-ads": {
      "url": "https://snapchat-ads.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

43 actions: 35 read, 8 write.

Read Actions (35)

Show all 35 read actions

Action	Description
`adaccount`	Fetch details for a single ad account (legacy alias for get_adaccount)
`ads`	List ads for an ad account (legacy alias for get_ads)
`adsquads`	List ad squads for an ad account (legacy alias for get_adsquads)
`campaigns`	List campaigns for an ad account (legacy alias for get_campaigns)
`creatives`	List creatives for an ad account (legacy alias for get_creatives)
`get_ad`	Fetch a single ad, e.g. to read its current values before updating it
`get_ad_stats`	Retrieve performance statistics for a specific ad
`get_adaccount`	Fetch details for a single ad account
`get_adaccount_stats`	Retrieve performance statistics for an ad account
`get_adaccounts_by_organization`	List ad accounts for a specific organization
`get_ads`	List ads for an ad account
`get_ads_by_adsquad`	List the ads inside one ad squad
`get_ads_by_campaign`	List the ads inside one campaign
`get_adsquad`	Fetch a single ad squad, e.g. to read its current values before updating it
`get_adsquad_stats`	Retrieve performance statistics for a specific ad squad
`get_adsquads`	List ad squads for an ad account
`get_adsquads_by_campaign`	List the ad squads inside one campaign
`get_campaign`	Fetch a single campaign, e.g. to read its current values before updating it
`get_campaign_stats`	Retrieve performance statistics for a specific campaign
`get_campaigns`	List campaigns for an ad account
`get_creative`	Fetch a single creative, e.g. to read its current values before updating it
`get_creatives`	List creatives for an ad account
`get_media`	List media assets for an ad account
`get_media_detail`	Fetch metadata for a single media asset
`get_media_preview`	Retrieve a preview URL for a media asset
`get_media_thumbnail`	Retrieve a thumbnail URL for a media asset
`get_organization`	Fetch details for a single organization
`get_organizations`	List organizations the authenticated user can access
`get_segments`	List audience segments for an ad account
`media_detail`	Fetch metadata for a single media asset (legacy alias for get_media_detail)
`media_preview`	Retrieve a preview URL for a media asset (legacy alias for get_media_preview)
`media_thumbnail`	Retrieve a thumbnail URL for a media asset (legacy alias for get_media_thumbnail)
`metadata_media`	List media assets for an ad account (legacy alias for get_media)
`metadata_segments`	List audience segments for an ad account (legacy alias for get_segments)
`stats`	Retrieve performance statistics for an ad account (legacy alias for get_adaccount_stats)

Write Actions (8)

Action	Description
`create_ad`	Create an ad within an ad squad
`create_adsquad`	Create an ad squad within a campaign
`create_campaign`	Create a campaign within an ad account
`create_creative`	Create a creative within an ad account
`update_ad`	Update one ad
`update_adsquad`	Update one ad squad
`update_campaign`	Update one campaign
`update_creative`	Update one creative

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

Turn individual actions on or off for every connected account, so agents only see the actions you allow.
Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Campaign Performance

"How are my Snapchat campaigns performing this week?"

Ad Squad Analysis

"Which ad squads have the highest swipe-up rate?"

Creative Performance

"Show me my top performing Snapchat creatives"

Media Assets

"List all my media assets and their thumbnails"

Audience Segments

"What audience segments do I have available?"

Supported Metrics

Metric	Description
Impressions	Total ad views
Swipe Ups	Users who swiped up
Swipe Up Rate	Swipes / impressions
Video Views	Video ad views
Completion Rate	Users who watched full video
Screen Time	Average ad viewing time
Shares	Content shares
Conversions	Pixel-tracked conversions

Why Snapchat Ads MCP?

For Gen-Z Focused Brands

Youth engagement - Reach 13-34 demographic
Creative insights - Understand what resonates
Cultural relevance - Stay connected to trends

For App Marketers

App install tracking - Mobile app campaigns
Deep linking - In-app conversion data
Re-engagement - App retargeting metrics

For Agencies

Multi-account management - Handle brand accounts
Creative benchmarking - Compare ad performance
Automated reporting - Client-ready insights

Security & Privacy

Official Snapchat Marketing API - Direct integration with Snap's API
OAuth 2.0 - Secure authentication

Pricing

The Snapchat Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

Claude skills for social media ads — ready-made skills that run on your connected data

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

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Instagram MCP - Visual social analytics
Pinterest Ads MCP - Visual discovery advertising

Advertising MCP Servers

Facebook Ads MCP - Social advertising
Google Ads MCP - Search advertising

View All MCP Servers →

Resources

Support

Documentation: insightfulpipe.com/docs
All MCP Servers: insightfulpipe.com/mcp-servers
Email: support@insightfulpipe.com

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.