使用说明

Google My Business MCP Server (Google Business Profile) by Insightful Pipe

Connect Google My Business to AI assistants for local SEO analytics and business profile management.

Part of the Insightful Pipe MCP Server Collection — The Google My Business MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Google Business Profile performance. Track local search visibility, monitor reviews, manage posts, and optimize your local presence.

MCP Server URL

https://google-my-business.insightfulmcp.com/

What is Google My Business MCP?

Google My Business MCP is a remote Model Context Protocol server that connects your Google Business Profile to AI assistants. This local SEO integration allows you to:

Query local search performance using natural language
Analyze Google Maps visibility and actions
Track review sentiment and respond to reviews
Manage local posts, photos, and media
Get AI recommendations for profile optimization

Installation

Claude

Copy the MCP Server URL: https://google-my-business.insightfulmcp.com/
Open Claude Connectors Settings
Scroll to the bottom and click Add custom connector
Paste the URL and click Add
Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

Turn on Developer mode in ChatGPT settings
Create a new app for a remote MCP server and paste the URL: https://google-my-business.insightfulmcp.com/
Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http google-my-business https://google-my-business.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "google-my-business": {
      "url": "https://google-my-business.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

25 actions: 16 read, 9 write.

Read Actions (16)

Action	Description
`get_attributes`	Fetch Google-updated attributes for a location
`get_available_attributes`	List attributes available for a category/region (use categoryName, regionCode, languageCode params)
`get_batch_categories`	Get service types for specific category IDs (use names, regionCode, languageCode, view params)
`get_categories`	List categories with predefined services (use regionCode, languageCode, filter, view params)
`get_daily_metrics`	Daily metric time series for a single metric
`get_food_menus`	Get current food menus for a location
`get_local_post`	Retrieve one exact LocalPost by its full resource name
`get_local_posts`	Retrieve local posts created for a location
`get_location_attributes`	Get current attributes for a location
`get_location_details`	Retrieve metadata for the specified location
`get_media`	List media (photos/videos) for a location
`get_multi_daily_metrics`	Fetch multiple daily metrics in a single call
`get_reviews`	List customer reviews
`get_search_keywords`	Monthly search keyword impression counts
`get_services`	Get services for a location (use readMask=serviceItems param)
`get_verifications`	List verification attempts for a location

Write Actions (9)

Action	Description
`create_local_post`	Create event, offer, or call-to-action posts
`create_media`	Upload photo or video from URL
`delete_local_post`	Delete one exact LocalPost by its full resource name
`delete_media`	Delete a media item
`delete_review_reply`	Delete a reply to a specific review
`reply_to_review`	Reply to a specific review or update existing reply
`start_media_upload`	Start media upload from bytes (returns resourceName for upload)
`update_food_menus`	Update food menus with items, nutrition, dietary info, photos
`update_local_post`	Edit one exact LocalPost by its full resource name

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

Turn individual actions on or off for every connected account, so agents only see the actions you allow.
Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Profile Performance

"How is my Google Business Profile performing this month?"

Review Management

"Show me my recent reviews and help me reply to them"

Search Keywords

"What search terms are people using to find my business?"

Create Post

"Create a local post about our weekend sale with 20% off"

Action Tracking

"How many direction requests did I get this week?"

Supported Metrics

Metric	Description
Search Views	Times shown in Google Search
Maps Views	Times shown in Google Maps
Website Clicks	Clicks to your website
Direction Requests	Navigation requests
Phone Calls	Click-to-call actions
Total Reviews	Review count
Average Rating	Star rating average

Why Google My Business MCP?

For Local Businesses

Visibility tracking - Understand local search presence
Review management - Monitor and respond to reviews with AI help
Action optimization - Drive more calls and visits

For Multi-Location Brands

Location comparison - Compare store performance
Centralized analytics - All locations in one view
Review monitoring - Track reputation at scale

For Agencies

Client reporting - Local SEO performance reports
Multi-account management - Handle multiple businesses
Content creation - Create posts for clients

Security & Privacy

Official Google Business Profile API - Direct integration with Google's API
OAuth 2.0 - Secure Google authentication
Granular permissions - Control read vs write access

Pricing

The Google My Business MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

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Resources

Support

Documentation: insightfulpipe.com/docs
All MCP Servers: insightfulpipe.com/mcp-servers
Email: support@insightfulpipe.com

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.